“The radio relays on Saturday afternoons began in the early 1930s, and in recent years the cinema broadcasts, in high definition transmission, have become a worldwide success.”
BBC Music Magazine

The Met: Live in HD

The Met: Live in HD is the world’s leading provider of alternative cinema content and seen by approximately three million opera lovers worldwide. The programme has grown every season, and now shows in more than 2,000 theatres in 73 countries, which includes more than 200 cinemas in the UK. More than 23 million tickets were sold since the series’ inception in 2006.

Macbeth Media Relations was first engaged by New York’s Metropolitan Opera at the start of the 2011 season. We currently work directly with the Met to develop and coordinate media opportunities in the UK for The Met: Live in HD broadcasts and to support the Met’s social media campaigns. In addition to securing coverage for UK artists involved in the live screenings, we have attracted reviewers to the broadcasts and generated numerous production and non-production based features.

The Met: Live in HD
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photo credits: Bill Cooper, Ken Howard, Winnie Klotz, Paola Kudacki, Monika Rittershaus, Martin Smith, Marty Sohl, Cory Weaver