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Established in 1989, Macbeth Media Relations’ reputation is built on strategic thinking and strong contacts. Since the early 90’s, Ginny has worked with an international client base of individuals and institutions across the sector, developing a genuine understanding of the needs of both presenters and artists and helping them to create their own distinctive profiles. Holding in mind Schumacher’s mantra ‘small is beautiful’, from March 2023 Ginny is reducing the team at Macbeth Media Relations to concentrate on two long term accounts: Semyon Bychkov and the Czech Philharmonic.


With a repertoire that spans four centuries, Bychkov’s unique combination of innate musicality and rigorous Russian pedagogy bring an exceptional focus and freshness to everything that he conducts. Hugely admired and greatly in demand with the major international orchestras and opera houses, Semyon Bychkov’s relationship with the Czech Philharmonic – where he was appointed Chief Conductor and Music Director in 2018 – is increasingly recognised as an extraordinary partnership. 

“Mr. Bychkov worked something close to magic [with the Czech Philharmonic], completing slight rhythmic and sonic shifts that conveyed exponential changes in mood without losing focus or suggesting fussiness.”



On 4 January 1896, the 127-year-old Czech Philharmonic gave its first concert in Prague’s famed Rudolfinum conducted by Antonin Dvořák. Renowned for its definitive interpretations of the Czech repertoire, the Orchestra also has a special relationship to the music of Brahms and Tchaikovsky – both friends of Dvořák – and to Mahler who conducted the world première of his Symphony No. 7 with the Orchestra in 1908.

Following the culmination of The Tchaikovsky Project in 2019 with Chief Conductor and Music Director Semyon Bychkov, Bychkov and the Czech Philharmonic have turned their focus to the symphonic works of Mahler. In April 2022, the release of Mahler’s Fourth Symphony marked the start of a complete Mahler cycle and a new relationship with PENTATONE. who subsequently released Mahler’s Fifth and Second Symphonies. The complete cycle will be released in Autumn 2025.  

“The Czech Philharmomic was the first international orchestra to appear at the Barbican since the pandemic began, and just to hear that central-European sound with its horn-drenched luxuriance and beautifully soft way of playing a chord together was heaven in itself.”



Ginny Macbeth

After nearly 10 years working with musicians as a touring assistant in Europe and the US, and as an assistant manager in the UK, Ginny took the plunge to set up her own agency in 1986 when she was relocated to New York. Three years working with presenters, musicians and fellow publicists across the US proved an invaluable experience and, gave her considerable insight into the need for artists and organisations to own their own stories. Since returning to London, Ginny has maintained strong contacts with the US and relishes the international nature of Macbeth Media Relations’ projects. Ginny was appointed to the Board of the ABO in 2014 and named an Honorary Associate of the Royal Academy of Music in 2019.

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Anne White – Macbeth Media Relations

Anne White

Following 16 years in publishing, Anne joined Macbeth Media Relations in 1995 to help develop the agency’s infrastructure. She retired in 2020 but maintains the connection by taking care of the office finances from home.

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Avani Gill

Avani joined Macbeth Media Relations in 2009 following an internship at Brunswick Group plc. She took a break in 2016 to start a family and has since returned on a part time basis to apply her incredible organisational skills to all things administrative.

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